THE ANCHOR AUDIT — All 6 questions in order.

Q1: "Why did you reach out today?"

Q2: "What is the goal right now?"

Q3: "Assuming we solve this for you, what impact will that have on your business?"

Q4: "Why haven't you done this yet?"

Q5: "What is your biggest bottleneck right now? Time, team, or tech that if we solved would bring you the most success over the next 90 days?"

Q6: THE PRINCIPAL FILTER: Last one. Do you see AI as a threat to be managed or a tool to be commanded over the next three years?"